How To Videos: A fun series all about framing

September 25, 2015

Art To Frames at PDN PhotoPlus 2015 – Spotlight on Photographer Anita Anti

September 25, 2015

Art To Frames at PDN PhotoPlus 2015 – Spotlight on Photographer Wendy Hope

September 25, 2015
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PDN PhotoPlus International is the largest photographing and imaging show in North America, attended by over 21,000 professional photographers, photography enthusiasts, filmmakers, students and educators from around the world. PhotoPlus features over 100 educational seminars, Photo Walks and Master Classes, and over 225 exhibitors displaying thousands of the latest products and services for you to touch, try and compare. The event will take place on October 22-24, 2015 at the Javits Convention Center, New York City.

Art To Frames is happy to announce that we’ll be appearing at PhotoPlus 2015 in a huge 20×20 booth! You’ll find us at Booth #1013 in a prime position right between Olympus and Samsung.

We’d love for you to come along and say hi! To receive a FREE 3-DAY EXPO PASS (usually $70 value) click here or the graphic below.

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Our booth will showcase our range of gorgeous prints and frames plus some exciting new products. In addition we’ll be showcasing the work of several photographers, including photographer Wendy Hope.

Spotlight on Photographer Wendy Hope

 

Here’s Wendy’s story in her own words:

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In May I connected with Art To Frames Creative Director, Fernando Pacheco through the New York Burlesque and performing arts community. The company was looking to shoot product and lifestyle as part of their re-brand for 2015. Having first opened in 1929 they had a long history but very little had changed in the last 7 years. The photography was intended as part of a larger effort to breathe new life into a very traditional brand.

Art To Frames provides made-to-order printing and framing services for museums and auction houses throughout NYC. In 2005 the company opened up its services to the general public for the first time and has been growing ever since. Everything is hand-made in Brooklyn and every order is custom-built. The same level of quality that a major museum would get is available to everyone and is surprisingly affordable.

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In addition to traditional printing and framing, Art To Frames also does Canvas Prints, Acrylic Prints, and with WindowPix and PinPix can create custom printed window privacy film and self-healing corkboards.

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What began as another facet of my summer work hustle, surprised me with amazing opportunities. I learned more about extremely technical lighting specifically for the nuances of the product and simultaneously opened up a door to showcase my work at both Photoville and again at PDN PhotoPlus Expo.

At Photoville we featured my beauty images printed on gloss acrylic, which really brings out the punchy colors and sharp detail. For PhotoPlus the images will be my Film Noir series printed and framed. On October 22nd I’ll be speaking briefly on beauty photography and my work with ArtToFrames. The company will be showcasing new products and be on-hand to answer questions from professional photographers and artists.

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ArtToFrames will also be showcasing the work of two young women artists who we think represent the next generation of photographers. We have Anita Anti, featured as PDN’s 30 under 30, as well as a surprise guest photographer.

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Visit ArtToFrames at Booth #1013 between Olympus and Samsung. To receive a FREE 3-DAY EXPO PASS (usually $70 value) click here.

For the aesthetic of the booth and all contributing artists, I’m showcasing an older Film Noir series called Vol De Bijoux, (Jewelry Heist) inspired by classic films of this genre.  The fun and challenging part of this project was more than just studying the technical aspect of film noir lighting, relevant hair and make-up, props but also finding a way to translate it into a beauty and cosmetic related narrative.

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Together with our interior designer Margot Jordan of Brooklyn Dogwood, we chose to frame the series in a beautiful black rounded frame #10050 with a double mat of white and black to support but not distract from the photography itself.

Come and meet Wendy in person at PDN PhotoPlus 2015! To receive a FREE 3-DAY EXPO PASS (usually $70 value) click here.

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